So your are searching for a Listing agent in Denver and are feeling a little over whelmed. Everyone you call is over promising and you feel like you are in a used car lot. How do you find the best listing agent in your area without getting a referral from a friend or family member?
A lot of people just Google what they are looking for. For example I know that I had a client searching “Denver low commission realtor” and I popped up on the first page of Google and he gave me a call. We hit it off and I sold his Wash Park House and helped them find a new condo during a downsizing they needed to accomplish.
I think it is a great idea to Google your broker even if you did get a referral from a friend or family member. Some agents don’t have a clue about internet based marketing strategies and do not even come up personally at all. If you are looking for a marketing genius (and quite frankly you should be if listing your house) and your agent is digitally invisible then I would be concerned about there marketing plan for your home. If they don’t know how to master their own personal marketing, how could you expect them to market your house effectively?
Do you want an agent that has a fancy office and will drive you around in his new Beamer? They are fairly easy to find and spend a lot of money on image, and yellow pages ads. This is great if that’s your style. I am sure they can comprehend the 20+ page contracts just fine, but they may not have the web development background needed these days to optimize the virtual marketing realm.
Consider looking for a small web savvy real estate company like House Calls Realty that can really get the ball rolling and get your house in front of as many eyeballs as possible. I realized the importance of this hands on approach and decided to get search engine optimization certified a few years ago. Very few real estate agent know that 56 characters is the optimum number in a title to catch the eyes of the Google spiders. Does your agent know that he should name each of your photos differently describing the micro location of your home? It seems like a silly thing to consider why not name every photo 1, 2 and 3? Well, when Zillow, Trulia and Google come through scanning the ads they have no idea that it happens to be a “Black Forest solar home”. Try it. Put “Black Forest solar home” in Google and today, I see my goofy face and a client s house on the first page of Google about 3 slots down.
Now do you think it’s important to have a SEO Certified Real Estate Broker? Imagine the exposure your house could get with these strategies employed. There is a lot more to it, there is meta data that needs to be input and many other practices, but the bottom line is, if you are looking for a Denver listing broker I would strongly recommend you get one that understands optimization or has a team that does.
Please contact us today if you are looking to buy or sell a home in the near future.